Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit or make a purchase from this website.

1) Data Controller

Trading name: Wheely Cool Tees (Skema Creations di Alessandro Maffei)
Registered/Business address: Via Gian Pietro Lucini 8, 22077 Olgiate Comasco (CO), Italy
Email: support@wheelycooltees.com
Chamber of Commerce: Como
REA: CO - 427660
VAT number: 04206660138

2) What data we collect

Browsing and device data: IP address, device identifiers, browser type, pages viewed, logs and security events.
Order and contact data: Name, email, phone (if provided), billing/shipping address, order details, messages sent to customer support.
Account data: Login details and account preferences (if an account is created).
Payment data: Handled by payment providers (Shopify Payments, PayPal, etc.). We do not receive or store full card details.
Marketing preferences: Consent status, email subscription and interaction data (e.g., opens/clicks).
Cookie and tracking data: See our Cookie Policy.

3) Why we process your data (purposes) and legal bases

Purpose	Examples of data	Legal basis (GDPR)	Retention
Operate the website & security	IP address, logs, device data	Legitimate interests	Typically 12 months
Process orders & support	Name, address, order details	Contract	Duration of service/claims
Production & Delivery	Shipping details	Contract	Duration of fulfillment
Accounting and tax	Invoices, transaction records	Legal obligation	Typically 10 years
Marketing (Newsletter)	Email, preferences	Consent	Until withdrawal

4) How we share your data (recipients)

We share personal data only when necessary to provide our services:

E-commerce and hosting providers: Shopify and related apps for site functionality.
Payment providers: Secure processing of transactions.
Fulfillment and production partners: To provide our custom-made gear, your shipping data (name, address, phone) is shared with our production partners located in the USA and Canada. This is necessary to manufacture and deliver your order.
Logistics providers: Shipping carriers and tracking services.
Security and Analytics: Google Analytics, Meta, and anti-fraud tools.

5) International transfers

As our production facilities and many service providers (such as Shopify) are based in North America, your data will be transferred outside the European Economic Area (EEA). We ensure these transfers are secure by relying on:

Adequacy Decisions: Including the EU-U.S. Data Privacy Framework.
Standard Contractual Clauses (SCCs): Approved by the European Commission.
Supplementary measures: To ensure a level of protection equivalent to that of the EU.

6) Cookies and preference management

We use cookies for analytics and site performance. You can manage your preferences at any time using the "Cookie Settings" link in our footer.

7) Your rights

GDPR (EU/UK): You have the right to access, rectify, erase, or restrict the processing of your data. You may also object to processing or request data portability.
California Residents (CCPA/CPRA): You have specific rights regarding your personal information, including the right to know what data is collected and the right to request deletion. Wheely Cool Tees does not "sell" your personal information to third parties for monetary or other valuable consideration.
To exercise your rights: Contact us at support@wheelycooltees.com. You also have the right to lodge a complaint with your local data protection authority (e.g., the "Garante" in Italy).

8) Children

This website is not intended for children. We do not knowingly collect data from individuals under the minimum age required for consent in their respective countries.

9) Marketing emails (International Note)

You can unsubscribe from our marketing at any time using the "Unsubscribe" link in our emails. We comply with country-specific regulations, including the CAN-SPAM Act (USA) and CASL (Canada), ensuring we only send marketing where valid consent or an existing business relationship exists.